A town’s appearance reflects the cultural identity, values, and narrative of a community. Studies show that transforming the built environment through activities like paint refreshments, art installations, and landscaping not only enhances public safety but also generates economic benefits for a community. Paint Pāhoa Town strives to uplift residents, bolster local business, and cultivate a stronger sense of community pride.

In the summer of 2024, Downtown Pāhoa will receive public art installations renowned Puna-based artists Nainoa Rosehill, Anthony “Hawkeye” Donohas, and Kai Kaulukukui. Their art will not only beautify the area but also serve as poignant reflections of Puna’s unique spirit and culture.